Tracking and Monitoring
But is it really working? How can you quantify activity and measure ROI?
We use the latest tracking and monitoring technology to track your brand on the web, traffic to your website, and effectiveness of all Surf PR campaigns. We track every article with any mention of your travel brand, and the popularity of each distributed press release/blog, and monitor brand reputation on specific forums and blogs. This provides you with a clear measure of ROI for all aspects of the campaign.
Our sophisticated tracking service presents real-time views and data of all activity in one neat dashboard. We can either supply this data to you on a monthly basis, or give you your own username and password to access the service whenever you wish.
Every aspect of our online work is quantifiable – helping you keep track of your spend and get the biggest bang for your bucks.
